“We’ve been really interested in blogs, wikis, authoring and syndication around RSS, and social networking software in general,” Cheng tells Microsoft Watch. “We were imagining how these things could combine. And Wallop is our first experiment in this space.”
“A lot of these ideas (RSS, wikis) are more novel and intriguing,” she says. “They are about aggregating sites and getting more information out. It matches the way people communicate.”