“You have a marketing problem”

Steven Vore pulls out a great quote from George Gilder’s book Telecosm, which I think seems so relevant to the music industry — namely the RIAA. (link via McGee’s Musings)

“When your product is stolen by thieves, you have a police problem. When it is stolen by millions of honest customers, you have a marketing problem.”

Oh how I hope the music industry is listening. Unfortunately I highly doubt they would see the relevance.