Quotes from an InformationWeek article on Blogging’s business value [Thanks John]:
“weblogging will be a grassroots movement in business in the same way that, say, instant messaging has been.”
“… there’s built-in motivation for people to participate in blogging: They get credit for their ideas. A blog is essentially a repository of a person’s intellectual capital–a record of their thoughts, observations, contributions. People may switch employers, but they’ll take with them electronic journals of their best ideas. Blogging is a way to protect the most important brand of all: yourself.”