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“We could extend this AMI and build an Auto-Scaling module around the app so that we can simply “Auto-Scale Facebook Applications” out of the box and never worry about servers when you get famous overnight.”
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“Scalability” is a word often cited in software vendor press releases (and discussed around the water cooler), but is quite often misunderstood. For example, many people infer performance and high availability when they are talking about scalability