Site Search Still Sucks

Jim Rapoza over at eWeek laments over the sorry state of customer facing corporate search. Here are some good quotes from Jim’s article:

“…there is one thing about the Web that remains poor: site search capabilities.”

“As we said in the 1997 article, if visitors or customers can’t find what they want on your site, they will often simply leave.”

“The search capabilities on most company and content-oriented Web sites are as bad now as they were several years ago. In fact, eWEEK Labs was dismayed to find that we could have easily rerun an article we wrote back in June 1997 on how to improve site searches…”

“… However, RSS could also be used on sites to create channels for commonly searched categories of content. Users could then subscribe to or occasionally open these channels to get updates of information changes on a site.”