Social Networking in the Enterprise

Ephraim Schwartz writes in InfoWorld about how Social Networking Software is targeting the corporate enterprise, with startups such as
ZeroDegrees,
Interface Software,
ContactNetwork, and
Spoke targeting CRM…

“Leveraging advances in communication and integration, a new kind of application — corporate social networking — is being folded into the CRM feature set.”

“Companies like Siebel and Salesforce.com are watching this space. These social networking companies will be gobbled up real quick,”

In addition, I believe that Microsoft and IBM are watching this space as well, because in my opinion Social Networking Software is a natural extension to enterprise messaging software such as Exchange and Domino.