Ephraim Schwartz writes in InfoWorld about how Social Networking Software is targeting the corporate enterprise, with startups such as
Spoke targeting CRM…
“Leveraging advances in communication and integration, a new kind of application — corporate social networking — is being folded into the CRM feature set.”
“Companies like Siebel and Salesforce.com are watching this space. These social networking companies will be gobbled up real quick,”
In addition, I believe that Microsoft and IBM are watching this space as well, because in my opinion Social Networking Software is a natural extension to enterprise messaging software such as Exchange and Domino.