RSS Marketing

Greg Reinacker talks about companies using RSS feeds to market products instead of opt-in lists and/or the dreaded spam…

“If I could subscribe to a RSS feed that’s personalized for me, containing advertisements and offers of stuff I might actually be interested in, based on information I’ve given, I’d be all over it. Not only would I read it, but I might even buy stuff from it. And it’s all under my control – if I decide I’m no longer interested, I just remove my subscription.”

I certainly agree with what Greg is saying. In fact, I’m subscribed to a number of “product-based” feed in NewsGator right now…

Like for example MoreStuff4Less, Sean Nolan’s Amazon API to RSS feed, and Daniel Bishop’s mod of the eBay-2-RSS script I posted about the other day.

Of course NewsGator makes all this easy to manage and puts the information where it’s most relevant to me … in Outlook.