Using RSS for corporate communications

Via Jon Udell I’m happy to see that the PR Industry is starting to preach the value of blogging and the versatility of RSS.

For example, Phil Gomes writes in MediaMap’s ExperPR article:

“Today, companies — and, by extension, the agencies that represent them — can publish their corporate communications content in their online press rooms using RSS-supported, weblog-rooted principles. While perhaps not in widespread use now, the day will come when the online location of a company’s RSS feed will be just as much of a PR proÂ’s email signature file as his or her email address, homepage, and phone number.”

However, I find it a little ironic that MediaMap hasn’t yet started to pratice what Phil is describing given the fact that there is no RSS feed or blog available for the ExpertPR articles.