Controlling the TV experience is a killer app

Kevin Werbach nails it again with this comment,

“… the growth of PVRs is inevitable. Almost every Tivo user will tell you that controlling the TV experience is a killer app. The costs are falling inexorably because the devices are based on familiar hardware and software. Broadcasters won’t be able to stop them; they need to develop new business models and marketing mechanisms that don’t depend on 30-second commercials.”