Blogonomics

JAF sent this to me and I also saw it on DayPop the other day …

Blogonomics: making a living from blogging – Pressflex.com

“A long essay on the future economics of blogging which theorizes that blogs will become a very attractive medium for advertisers. “The old economics of media he who controls distribution wins the most readers and serves advertisers best will be plowed under by a new economics she who relates best attracts the most valuable audience.” The “self-organized networks” of the blogosphere “offer adventurous advertisers the opportunity to target unique and previously unarticulated demographics,” the writer says.”