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    <title>Agent-Economics on Steve Hatch&#39;s Blog</title>
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      <title>The Subsidy Era of Agentic Coding Just Ended. Nobody Built FinOps for It.</title>
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      <description>&lt;p&gt;&lt;img src=&#34;https://www.hatch.org/images/agent-finops.png&#34; alt=&#34;The Subsidy Era of Agentic Coding Just Ended. Nobody Built FinOps for It.&#34;&gt;&lt;/p&gt;&#xA;&lt;p&gt;&lt;strong&gt;The best deal in software just ended, and the replacement bill is non-deterministic.&lt;/strong&gt;&lt;/p&gt;&#xA;&lt;p&gt;For two years, flat-rate coding-agent pricing was the deal of the decade. Twenty bucks a month, point an agent at your codebase, let it churn. You were almost certainly consuming more value than you paid for. That wasn&amp;rsquo;t generosity. It was customer acquisition, financed by venture money, priced below cost on purpose. And in a two-week window this spring, three different vendors quietly clawed it back.&lt;/p&gt;</description>
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