Stefanie Olsen of CNET News.com pulls together a good overview of the start-ups targeting Google’s dominance.

Some quotes from the article:

“…Google also faces Lilliputian threats from a fast-growing group of start-ups that hope to replicate its own meteoric rise from unknown upstart to Internet powerbroker….

At the top of the list are companies like Quigo and Industry Brains that aim to improve on search engine advertising techniques. A second group, including Mooter, Eurekster and Dipsie, are advancing ways for people to get personalized query results, something that both Google and Yahoo also are hoping to perfect. Others are developing search tools tailored to specific localities as well as visualization features to assist in better targeting search results around specific topics.”

“…some analysts now predict it’s just a matter of time before Google loses its dominance to rivals in at least some areas of the search market.”

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