A quote from Dan Bricklin's post about Small Biz Blogging : "An area where blogs can really shine is in crisis management. In addition to internal communications like normal project management, a public blog can be a major way to conduct effective communication with the public and press. Remember the Tylenol package tampering years back? Frequent forthright communication from a senior executive was crucial for maintaining public trust — it is the "textbook" case."

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