Quotes from an InformationWeek article on Blogging's business value [Thanks John]:

"weblogging will be a grassroots movement in business in the same way that, say, instant messaging has been."

"… there's built-in motivation for people to participate in blogging: They get credit for their ideas. A blog is essentially a repository of a person's intellectual capital–a record of their thoughts, observations, contributions. People may switch employers, but they'll take with them electronic journals of their best ideas. Blogging is a way to protect the most important brand of all: yourself."

"Give individual employees within a company their own weblogs, encourage them to document their best ideas and personal experiences, link them, add search capabilities, and it's easy to imagine that at least some innovation will arise from the ordinary. "

"The flip side of blogging for business innovation would be this: hours wasted recording, reading, and responding to low-value meanderings. There's a risk of getting bogged down in blogs."

"Now, it's journalism's turn. Newspapers, magazines, and other media increasingly use blogging techniques to provide information in new ways and not only extend their reach to broader audiences, but also bring new and different voices into their circle. InformationWeek and our sister publication, Optimize, will introduce blogs in the weeks ahead on our respective Web sites, informationweek.com and optimizemag.com."

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